![]() There’s been a lot of chatter about Pixar movies heading specifically (where applicable) to Disney+ instead of in global theatrical release. However, fair or not, this does threaten to designate DreamWorks Animation feature films as secondary in both stature and importance compared to the “kept off streaming and away from PVOD” films from Illumination. ![]() That said, this still makes sense amid a complicated marketplace. ![]() Peacock may never be “#1,” but it can settle for “in the running” without setting fire to its other (and currently viable) revenue streams. The service is coasting along with 42 million subscribers, not quite “winning” the streaming war but also staying entirely under-the-radar amassing viewers (via an ad-driven tier) and subscribers (via additional ad-lite and ad-free tiers) without the platform being held up as a do-or-die project for the entire company. That said, Comcast should be weary of pushing too hard against its other revenue streams in order to prop up Peacock. The Croods: A New Age earned $32.623 million (56%) out of $58.2 million domestic after it was concurrently available on PVOD. They’ll see The Boss Baby 2 in theaters even as it’s available on streaming. It’s liable that audiences won’t just go for the cheapest option. Recall how SpongeBob: Sponge On the Run dominated both Paramount+ and the VOD charts on its opening weekend. Yes, it’s free marketing for Peacock and helps slowly establish the platform as a place for DreamWorks Animation content, especially once the third-party licenses expire on the likes of Shrek and How to Train Your Dragon. Yes, that’s partially why Trolls: World Tour skipped theaters.ĭropping the film concurrently on Peacock changes the theatrical expectations. I’m expecting Sony’s Peter Rabbit 2 to likewise struggle to match, Covid-curve notwithstanding, its predecessor’s $350 million global cume. ![]() Think, offhand, The LEGO Movie 2, The Angry Birds Movie 2, The Secret Life of Pets 2, all three of which were as good as or better than their predecessors. Yet, we’ve seen many good animated films spawn good (or decent) animated sequels that don’t commercially measure up. Moreover, the animated Netflix episodic has its charms. The Boss Baby is pretty good personifying DreamWorks Animation’s comedy films at their most narratively absurd and “watch this while stoned” visually unhinged.
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